Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether and the UK is listening.

Unlike its closest crypto rival Bitcoin, people can build applications on top of Ethereum (the open source blockchain technology behind Ether), therefore making it a very attractive proposition for existing and potential investors.

With the digital currency hitting a record high of over $4,000 per Ether this month (May 2021), Invezz.com utilised online analytics tool Ahrefs to establish which countries in the world are most interested in Ether.

Invezz.com found that the United States is in the number one spot with a substantial average of 1,116,000 online searches a month for Ether. That is the equivalent of 36,000 online searches per day.

In second place is Germany, as there is an average of 736,300 online searches every month from Germans regarding Ether.

Turkey is in third position with an average 408,500 online searches a month from Turks curious about Ether.

Brazil (259,600), France (247,100) and Canada (203,000) are among the other countries where there are more than 200,000 searches a month from their respective citizens monitoring Ether online, respectively ranking fourth, fifth and seventh.

In sixth place is UK where there are an average 230,000 online searches each month from Brits checking the latest developments surrounding Ether.

When it comes to the price of Ether, there is an average of 366,800 online searches a month from Brits specifically checking the price of Ether.

At the other end in 20th position is Austria, where there are an average of 37,700 online searches per month from Austrians interested in Ether – comparable to 1,216 online searches a day.

Jayson Derrick from Invezz.com provides his expert insight on Ether:

“Ether exploded in value over the past year and likely generated life-changing returns for early investors who truly understood the concept from day one.

“These days we are noticing high levels of interest from wealthier investors (i.e. those with at least $1 million in assets) who want exposure to cryptocurrencies.

“These investors tend to be more cautious in how they manage their life savings: they own physical gold bars and have taken advantage of IBM’s dividend reinvestment program for decades.

“These investors tend to be more sophisticated and will pay for professional investment advice to maximise their return. They are not interested in ‘meme’ cryptos like Dogecoin. Rather, they are interested in Ethereum and other large-scale coins because of their real-life use.

“Investors can see Ethereum DeFi (decentralised finance) projects playing out in real-time. Those who believed in the 2010s that Ether and Bitcoin were a ‘fad’ are quickly changing their thought process and looking to invest now.

“By 2030 the world of finance will likely not at all resemble what it looks like today and this is apparent to anyone paying even minimal attention.

“The extent that Ethereum will play in terms of financial transactions and smart contracts will be exponentially higher over the coming years.

“This implies that the era of cryptocurrencies is still in its very early stages. Buying Ethereum at current levels, even close to the all-time high of $4,000, makes sense for investors with a long-term timeframe.

“A reasonable amount of exposure to Ethereum as part of a well-diversified portfolio across multiple asset classes is certainly a logical investment strategy and one that would be hard to argue against”.