Exertis has appointed Vishal Chhatralia to the newly created role of chief digital officer in a bid to expand its digital transformation.

Reporting to both Tim Griffin, managing director, DCC Technology and Paul Bryan, managing director Exertis UK&I, Chhatralia will be responsible for devising and implementing the company’s digital strategy focussing on customer experience, marketing, digital services and operational efficiencies to drive frictionless trade and expansion of digital technologies across our organisation.

Tim Griffin, Exertis Group, managing director said, “I am delighted to welcome Vish to the Exertis team. This is a key role for the Exertis Group as we look to exploit opportunities to deliver projects that create value by improving our customer engagement and loyalty, driving additional revenue and achieving new operational efficiencies.

“Vish is a highly experienced leader, with a proven track record in generating innovative digital and e-commerce solutions. He is the ideal person to expand our digital transformation initiatives across the Exertis Group that not only create a competitive advantage for our business but also generate exciting opportunities for our customers, suppliers and employees.”

Chhatralia joins from Electrocomponents (known as RS Components) where he spent fifteen years in senior roles across category management and digital, most recently as global senior vice president for innovation. At RS, he was instrumental in successfully leading their digital transformation strategy across the globe, resulting in £1 billion being traded online p.a.

“Exertis has clearly grown exponentially over the last few years and driving digital innovation and transformation globally is a key strategy. I am looking forward to the challenge of taking the business on a digital journey to exploit the opportunities that exist across sales, customer service and marketing to create a world class customer experience,” said Chhatralia.